It seems that as much as we like to all say that we are doing our bit when it comes to combating climate change, we are only prepared to go so far. Once the lightbulbs have been changed we are free to go on our merry way and consume to our heart's content safe in the knowledge that we are doing our best to save the planet.
If that sounds a bit harsh then have a listen to social analyst, David Chalke, who I interviewed recently for a feature on the 'new' consumer outlook. Rather worryingly he told me that concern around the environment - such as key electoral issue - has now tumbled down our list of priorities. His latest data is showing that some, though hopefully not all of us, believe that everything is going to be okay because Kevin went to Bali. "Kevin's gone to Bali to fix it so I can now go back to worrying about other things like my weight," was how he summarised the feelings of some of the respondents to his AustralianSCAN survey. Is he alone or have we decided that we are 'over' the environment?
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2 comments:
Hi Julian,
Have had a quick look through your book, looks great now need to sit down and read it. Saw that you're not satisfied with cleaning with bicarb and vinegar.
Did you know you can effectively clean your house with only water.......
Hi Julian,
Yes- totally ageee with wenjexder- have you heard of Enjo? Check it out- the most environmentally responsible way to clean your house, car, boat, caravan etc. Right from the manufacturing, distributing, using and recycling at the end....the company's philosophy is prevention rather than cure.
Happy to enlighten you if you so wish.
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