Tuesday, March 4, 2008
The big spin in our laundry detergents
You know how far advanced the green consumer revolution is when a company like Unilever starts bringing out a range of green washing powder. But let's not get too taken away. It is in fact the packaging that has been reduced while the liquid within the bottle has shrunk remains largely the same. This allows Unilever to claim that it is doing the right thing because it is not claiming to be carbon neutral, green or any other such flimsy tag that marketers like to tack onto the end of the product to make themselves look good. True, the competition watchdog is not going to excited about this one but maybe it should. After all who among us reads all the fine print among the advertisements to see that it is actually about the packaging only, when Unilever's powders, which make up the bulk of its business, have been left unchanged, full of petrochemicals, optical brighteners and phosphates. If this isn't greenwash then I don't know what is?